Paradise Key/HGTV

Challenge

Paradise Key South Beach, a unique development in Jacksonville Beach, Florida which suffered tremendously during the burst of the housing bubble, was given an opportunity of a lifetime when they were offered to house the HGTV Smart Home 2013. Home sales in Paradise Key South Beach were slow and sales and marketing initiatives were flat. MC PR & Marketing was hired to reconstruct the sales and marketing program for the development months prior to the official announcement from HGTV. MC PR & Marketing designed a new website, created collateral materials, produced a video showcasing the community, homebuilder and surrounding amenities and developed the communities digital marketing and social media content.

Outcome

MC PR & Marketing developed an impressive public relations campaign during the HGTV Smart Home 2013 that kept local, state and national media engaged during the process. The public relations campaign impressed HGTV executives and they stated that the media day/tour was one of the highest attended in HGTV history.

Services

  • Website Design & Development
  • Content Marketing
  • Social Media Content
  • Web Content
  • Email Marketing
  • Creative Design
  • PR Strategy & Implementation
  • Event Planning
  • Sales Training
See Our Work

Testimonials

  • Plain and simple, Maria and her team at MCPR Agency will make you look great!  For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us.  They keep us updated on current…

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes

  • MC PR & Marketing did an amazing job getting started on marketing my medical practice!  The staff is incredibly creative, attentive and detail oriented.  Their level of knowledge and customer service is second to none!  I always feel like I’m their most important client!  Their recent marketing campaign proved to be very successful for my practice…

    • Dr. Stratis Lagoutaris
    • Podiatry Associates of Florida

  • Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, Residentnews.net and more to…

    • Scott Dennis, President
    • Artisan Homes

  • I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable.  Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost.  Highly recommended!

    • Mike
    • Tampa

  • Recently I had a competing builder visit one of our models and he loved our magazine.  He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part…

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes

  • …Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal.  From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the…

    • Irina Johnson, President
    • Aria Homes

  • As someone who has an extensive background in marketing and advertising, I am pretty selective when it comes to hiring an agency to represent my listings. MC Public Relations & Marketing is delivering incredible results. People continue to make references to my real estate listings and a lot of the buzz is being generated from my social…

    • Maria Pappas
    • The Legends of Real Estate

  • I want to express my appreciation to you and your staff for the exceptional value you have added to YCC’s efforts to increase the community awareness of our services. Through your focused approach, our social media connections have increased multiple times from the volume they were at when we began working with your agency approximately…

    • Greg Steele, President/CEO
    • Youth Crisis Center

  • …I’ve known Maria Chrissovergis for a number of years, and consider her to be the best of the best in Public Relations. Maria has worked directly for me as well as in consulting positions. She understands our industry and how to leverage media exposure in a purposeful way…

    • Glenn Layton, Managing Partner
    • Glenn Layton Homes &
      Builder of the HGTV Smart Home 2013

  • The MC PR and Marketing Agency team of highly motivated and talented staff have created some of the most productive and successful digital and print media for our projects that I have experienced in years.

    • Timothy G. Shea, President
    • Shea Properties, Inc.

Let’s tell your story together. Web design, brand development, social & traditional marketing, we live for this stuff!

Contact Us