Blog

Aug 21, 2013

One Bad Apple…

Have you ever loved a brand or product so much you would never even consider trying their competitor?  You are so loyal.  You are their dream customer.  You are the type of customer who also talks about their product, brand or service because if you could give up your day job and work for them making less money but have a lifetime supply of their product you would JUMP at the opportunity.  And then…you have that experience.  The type of experience that just devastates you because up until now it was the perfect relationship.

As I consult with companies to help them improve their brand or image I sometimes find the one bad apple.  It’s not always a person (although more often than not it is).  It could be a company policy that takes a loyal customer to the antithesis.  And beware!  If they were that loyal they are now holding a mega-phone in Times Square telling their story about YOU!

When putting together a Public Relations program for our clients, MC PR encourages them to look at their company from the outside and step into the shoes of their client.  Most employees are so far in to the daily grind that they lose perspective of what is important; and what is important is whatever is important to the client.

I always love to use the “Ritz Carlton Experience” as the goal for customer service.  I will never forget the first time I stayed at a Ritz Carlton and I asked an employee where the restroom was.  She literally walked me into the lobby, down the hall, through the bar and opened the door to the ladies restroom.  Now that is customer service.

Encourage your employees to review your customer policies, customer service and over all experience.  You can pay high dollar for a high profile PR agency to help you promote your brand but you might as well take that investment to Vegas if all your apples aren’t just perfect!

apples

Testimonials

  • Plain and simple, Maria and her team at MCPR Agency will make you look great!  For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us.  They keep us updated on current trends and ensures that our brand is consistent in all marketing efforts. Everything from our social media content, advertisements, press releases, brochures and of course our beautiful magazine has that same clean and elegant flow.  They’re so easy to work with, quick turnaround and they make your brand look good in the process.

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • MC PR & Marketing did an amazing job getting started on marketing my medical practice!  The staff is incredibly creative, attentive and detail oriented.  Their level of knowledge and customer service is second to none!  I always feel like I’m their most important client!  Their recent marketing campaign proved to be very successful for my practice and we received several leads – proven ROI!

    • Dr. Stratis Lagoutaris
    • Podiatry Associates of Florida
  • Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, Residentnews.net and more to come in 2018.

    As one of Northeast Florida’s premier local home builders, we greatly appreciate the assistance and expertise from MC Public Relations and Marketing and look forward all future projects together.

    • Scott Dennis, President
    • Artisan Homes
  • I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable.  Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost.  Highly recommended!

    • Mike
    • Tampa
  • Recently I had a competing builder visit one of our models and he loved our magazine.  He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part of public relations and sometimes on a moment’s notice.  I can’t tell you the times I’ve sent a request late one day and find the beautiful results waiting in inbox the following morning.  This is the kind of quality service you can expect with MC PR & Marketing. You couldn’t ask for a better agency to partner with.  

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • …Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal.  From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the month. Maria and her team are an essential, integral part of our continued success (sometimes we forget she’s not an actual employee of Aria Homes!), and we are grateful for her keen eye, expertise, and unwavering commitment to our growth and success.

    • Irina Johnson, President
    • Aria Homes
  • As someone who has an extensive background in marketing and advertising, I am pretty selective when it comes to hiring an agency to represent my listings. MC Public Relations & Marketing is delivering incredible results. People continue to make references to my real estate listings and a lot of the buzz is being generated from my social media marketing which MC Public Relations & Marketing is handling. They have incredible sense of how to market, where to market and what to market. And the results show, this team is exceptional!

    • Maria Pappas
    • The Legends of Real Estate
  • I want to express my appreciation to you and your staff for the exceptional value you have added to YCC’s efforts to increase the community awareness of our services. Through your focused approach, our social media connections have increased multiple times from the volume they were at when we began working with your agency approximately eighteen months ago. This increase has directly produced donations and visits to our campus by interested members of our community. Thank you for your professionalism and for the commitment you demonstrate to helping YCC.

    • Greg Steele, President/CEO
    • Youth Crisis Center
  • …I’ve known Maria Chrissovergis for a number of years, and consider her to be the best of the best in Public Relations. Maria has worked directly for me as well as in consulting positions. She understands our industry and how to leverage media exposure in a purposeful way…

    • Glenn Layton, Managing Partner
    • Glenn Layton Homes &
      Builder of the HGTV Smart Home 2013
  • It has been a pleasure working with Maria and her marketing team over the past few years. The MC Public Relations & Marketing team of highly motivated and talented staff have created some of the most productive and successful digital and print media for our projects that I have experienced in years. I am most appreciative of the team’s complete understanding of the real estate business including, both the new homes and existing home sales and marketing. Maria and her team’s combined knowledge and experience in real estate public relations, marketing and sales puts them in a unique position as a PR and Marketing agency.

    We are thankful for their creative ideas and most of all for the success we have experienced on our projects. We look forward to a continuing relationship as we bring new projects to the market.

    • Timothy G. Shea, President
    • Shea Properties, Inc.

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