A: B-L-O-G
A recent study shows more marketers are spending time blogging than ever before. In fact, almost as much time as they spend on social media. Why, you ask? The answer is quite simple. Blogging has multiple benefits for companies. Blogging is the most effective way to consistently share your story with a large audience. It gives you an opportunity to share your successes, trends in your industry to get your name out as an industry expert and share other creative messages to promote your services or products. Blogging is another traffic driver to your website, which is your storefront to the world. Equally as important, blogging helps improve your SEO (search engine optimization). Yes, there are still people we meet with who don’t know what SEO is.
Here’s the down side of blogging (sorry, our blog wouldn’t be worthwhile if we didn’t share the ups and downs). A blogger needs to be a good writer and not all business people are good writers. (Insert shameless plug HERE for Maria Chrissovergis Public Relations Agency.) The goal is to create a consistent blog following – a growing group of people who can’t wait to read your next post and learn more about your company. If your blogs don’t offer pertinent information, aren’t fairly entertaining or easy to read – you will likely lose your audience. And probably the greatest down side of trying to blog is another important four letter word that we all seem to have little of – T-I-M-E. Yes, time! Our www.mcpragency.com website has been up for a while, marketing and public relations is what we do, we are a trained team of creative writers and yet we can’t even find the time to blog (for our company at least because we are CONSTANTLY blogging for our clients!) Another challenge for many businesses is finding creative content to blog about. (Insert shameless plug HERE for Maria Chrissovergis Public Relations Agency.) Our team helps clients develop a blog schedule with exciting , creative, informational and entertaining content that helps improve SEO, share their company story and drive traffic to their websites.
One last tip for blogging – invite guest bloggers (especially those who have a large following themselves) to blog on your site. The content will improve the experience on your website and increase your exposure by leveraging the guest blogger’s followers.
Happy Blogging! (or just call us)