We all know that social media engagement generates free exposure and leads to increased sales. But in an ever-growing sea of online voices, how can a small to medium-sized business hope to stand out? Short answer: personality.
Business leaders use charm to help them succeed in sales pitches, interviews and networking events. Social media channels should reflect this same unique character. Wendy’s joined the ranks of Twitter comedy-marketers by way of a sassy exchange with a heckling customer. Even though Wendy’s contradicted the motto that “the customer is always right,” the company received widespread praise from Twitter users, bloggers, and most importantly: consumers. If you’re trying to add a dash of personality to your social media profiles, do your best to stay out of hot water. We’ve certainly seen posts that have crashed and burned, leading to headaches for executives. Avoid addressing controversial social or political issues. However, feel free to offer heartfelt messages as long as they don’t directly promote your brand.
Your social media posts must stay current, relatable, and tactful. This might sound like a lot to juggle. It is. This is where dedicated online marketing experts (cough, MC PR Agency, cough) come in. With the right people at the helm of your social media accounts, you can share the uniqueness of your company and attract new customers. If you’d like to spice up your business’ social media presence, reach out to our savvy team!