I’m a marketer. I appreciate good and creative marketing. But like you, I don’t need to know how every business I’ve ever subscribed to, purchased from or even clicked on is handling the current COVID-19 pandemic.
So what do we do as marketing professionals as we watch hour by hour more restrictions, more closings, more regulations knowing this will have significant impacts on small businesses? We find relevant ways to become thought leaders for the businesses we represent. As a full-service marketing and advertising agency, MC PR & Marketing represents a wide variety of industries: restaurants, schools, home builders, non-profits, technology, developers, attorneys and other services.
Here are some tips on how to best market your small business during COVID-19:
Finding ways to educate your prospects and current customer base with relevant content establishes your company as a resource. Let me be clear, that does NOT mean we need another non-medical professional offering medical advice or providing a chart on how to flatten the curve. Thanks but we’ll leave that to the experts! While we appreciate what you do as a homebuilder – stay in your lane!
This means providing your audience with information on how COVID-19 is affecting your industry or how potential customers can anticipate changes based on the pandemic. Communication is key – always has been. And content is king – always has been. Now is the time to focus on both.
We’ve said this before. If you’re not diving into your google analytics or social media analytics, you’re shooting blanks with your marketing. These numbers have tremendous value and tell a great story. By reviewing your online traffic you’ll know what your audience is most interested in reading. Find purposeful ways to keep your audience engaged with the content they desire.
There’s no reason to spam all of your email distribution lists with an email on adjusted hours. 64% of consumers use Google My Business to find a location, store hours and read reviews. Update any store hour changes here and on your social media sites. You’re more likely to reach your consumers this way than an email they’ll likely never open and roll their eyes at.
Sometimes developing a sound marketing plan that provides data to make future marketing decisions can be intimidating. MC PR & Marketing is monitoring market situations, expert data and analysis and will continue to communicate information on how to best approach marketing and advertising during COVID-19.
Plain and simple, Maria and her team at MCPR Agency will make you look great! For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us. They keep us updated on current trends and ensures that our brand is consistent in all marketing efforts. Everything from our social media content, advertisements, press releases, brochures and of course our beautiful magazine has that same clean and elegant flow. They’re so easy to work with, quick turnaround and they make your brand look good in the process.
- Katrina Watkins, Sales and Marketing Broker
- Glenn Layton Homes
MC PR & Marketing did an amazing job getting started on marketing my medical practice! The staff is incredibly creative, attentive and detail oriented. Their level of knowledge and customer service is second to none! I always feel like I’m their most important client! Their recent marketing campaign proved to be very successful for my practice and we received several leads – proven ROI!
- Dr. Stratis Lagoutaris
- Podiatry Associates of Florida
Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, Residentnews.net and more to come in 2018.
As one of Northeast Florida’s premier local home builders, we greatly appreciate the assistance and expertise from MC Public Relations and Marketing and look forward all future projects together.
- Scott Dennis, President
- Artisan Homes
I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable. Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost. Highly recommended!
Recently I had a competing builder visit one of our models and he loved our magazine. He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part of public relations and sometimes on a moment’s notice. I can’t tell you the times I’ve sent a request late one day and find the beautiful results waiting in inbox the following morning. This is the kind of quality service you can expect with MC PR & Marketing. You couldn’t ask for a better agency to partner with.
- Katrina Watkins, Sales and Marketing Broker
- Glenn Layton Homes
…Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal. From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the month. Maria and her team are an essential, integral part of our continued success (sometimes we forget she’s not an actual employee of Aria Homes!), and we are grateful for her keen eye, expertise, and unwavering commitment to our growth and success.
- Irina Johnson, President
- Aria Homes
As someone who has an extensive background in marketing and advertising, I am pretty selective when it comes to hiring an agency to represent my listings. MC Public Relations & Marketing is delivering incredible results. People continue to make references to my real estate listings and a lot of the buzz is being generated from my social media marketing which MC Public Relations & Marketing is handling. They have incredible sense of how to market, where to market and what to market. And the results show, this team is exceptional!
- Maria Pappas
- The Legends of Real Estate
I want to express my appreciation to you and your staff for the exceptional value you have added to YCC’s efforts to increase the community awareness of our services. Through your focused approach, our social media connections have increased multiple times from the volume they were at when we began working with your agency approximately eighteen months ago. This increase has directly produced donations and visits to our campus by interested members of our community. Thank you for your professionalism and for the commitment you demonstrate to helping YCC.
- Greg Steele, President/CEO
- Youth Crisis Center
…I’ve known Maria Chrissovergis for a number of years, and consider her to be the best of the best in Public Relations. Maria has worked directly for me as well as in consulting positions. She understands our industry and how to leverage media exposure in a purposeful way…
- Glenn Layton, Managing Partner
- Glenn Layton Homes &
Builder of the HGTV Smart Home 2013
It has been a pleasure working with Maria and her marketing team over the past few years. The MC Public Relations & Marketing team of highly motivated and talented staff have created some of the most productive and successful digital and print media for our projects that I have experienced in years. I am most appreciative of the team’s complete understanding of the real estate business including, both the new homes and existing home sales and marketing. Maria and her team’s combined knowledge and experience in real estate public relations, marketing and sales puts them in a unique position as a PR and Marketing agency.
We are thankful for their creative ideas and most of all for the success we have experienced on our projects. We look forward to a continuing relationship as we bring new projects to the market.
- Timothy G. Shea, President
- Shea Properties, Inc.