In the digital marketing space so much has changed yet nothing has changed over the past year. What do we mean? Digital marketing and social media marketing is an ever-changing environment. With new bells and whistles constantly being introduced by social media platforms, marketers are always researching best practices and where to target their demographic. For example: Facebook Live or IGTV? There’s a big difference depending on who your consumer is.
But what hasn’t changed? Digital marketing remains a powerhouse when it comes to penetrating the industry and getting your message to your consumers. An effective digital marketing program is a wise-investment of time and money that can help you grow your business.
Here are SIX AWESOME BENEFITS of online marketing:
1. Cost Effective – When you compare the cost of a billboard that attracts a specific amount of daily traffic (when they’re paying attention) as opposed to an on-line marketing campaign that can be global, the decision is often easy. Digital marketing is more cost-effective than traditional marketing and it delivers trackable, measurable results.
2. Larger Reach – We aren’t all reading the paper anymore. We aren’t all watching television the way we traditionally used to. We aren’t all even listening to the radio the way we once did. But we are almost all online! It just makes sense to reach people where they spend most of their time, right?
3. Analytics – We know that data is essential for businesses. The better you understand the data the more you know about your target audience. Your digital marketing analytics can tell you who your customer is, where they live, how they live, what they’re interested in and help you better understand what they want to buy. If you’re not diving into the data you’re shooting blanks with your digital marketing campaign. Analytics also improve the efficiency of your business and help you understand where to invest your resources.
4. Levels the Playing Field – I’m typically not one for a sports analogy but this one I love! With the right marketing content, graphics and execution a little league baseball team can look like a major league baseball team online. Digital marketing levels the playing field for small and medium size businesses to compete with the big boys. Your website and social media pages are critical. Research done by the AMA shows consumers can make a decision on a company within 5 seconds after landing on a home page. What’s your bounce rate? Are people landing on your website and quickly leaving? You have the ability to play with the big boys online – don’t miss out!
5. Communicate with Your Customers – Never before has communicating with your customers and potential customers been so easy! If you’re effective with your social media content it’s likely you’ll get people to engage with you. Ask them questions! Encourage them to ask you questions! And start the conversation!
6. Better Conversion Rates – Whether you’re trying to convert traffic into leads, subscribers or sales you’ll have a better chance of conversion online. Through content marketing, social media marketing and strong brand awareness, digital marketing delivers stronger conversion. Your digital marketing campaign should encompass SEO, social media and email marketing frequently.
If you feel like your digital and online marketing are missing the mark let MC PR & Marketing review your current campaigns and help you get on track.
