As the nation is still rebounding from an unstable economy and a depressed housing market, many companies still haven’t hired back their once full staffed marketing, public relations and communications departments (if they ever even had all three). As the digital marketing and social media marketing platforms continue to take over the internet the question is often asked “whose job is it to manage social media?”. Maria Chrissovergis Public Relations Agency gets asked this question often when we consult with businesses about their digital marketing and social media campaigns.
Here is our answer: The department that currently has the LEAST amount of work to get done because digital marketing is 24/7!
Social media sites like Facebook are constantly changing the playing field for businesses using their site for marketing purposes. In fact, just about a month ago Facebook made it “legal” for businesses to run give-away promotions to increase a company’s “likes” on their Facebook page yet everyone was doing it prior to the change (which could have resulted in being banned from Facebook if you got caught)! That means your company could have been banned from a social site that 1-BILLION users are on! And Facebook recently made a change that penalizes businesses that post inappropriate or controversial content that followers “hide”.
These changes occur almost weekly which is why it is imperative to have a top-notch group of marketers managing your social media marketing campaign. And which is also why most departments point to each other when asked “whose job is it to manage social media?”. It’s less about which department should own it and more about which department has the skills to make it happen.