Establishing a strong presence for Ashland’s EPITOME Quality Foundations Wall product at the Fargo, ND Parade of Homes was MC PR & Marketing’s primary charge with Ashland Chemical. The goal was to have a high public response in traffic to the Parade of Homes ultimately allowing the target audience to become educated about the benefits of the EPITOME Quality Foundation Walls and visually see the product installation.
A strong public relations strategy and comprehensive media kit provided increased traffic at the Parade of Homes and allowed Ashland to demonstrate the benefits of the EPITOME Quality Foundation Walls product to all attendees.
