Jacksonville-based non-profit, Mammosphere, started as a cloud storage for women to upload mammography images allowing them to have constant access to prior images (which helps significantly reduce unnecessary exposure to radiation and health care costs). MC PR & Marketing was hired to help Mammosphere reach women across Northeast Florida through a public relations and marketing campaign with a stretch goal of establishing a national presence.
Mammosphere founder, Dr. Kathryn Pearson Peyton, was featured in numerous articles, television and radio appearances based off of the public relations campaign MC PR & Marketing designed. Dr. Pearson Peyton was also a keynote speaker at Generation W, a women’s leadership conference attended by thousands, led by Donna Orender, former President of the WNBA. Mammosphere began to grow and was acquired by Life Image, a global medical image exchange company allowing women across the globe to participate in Mammosphere.