Aug 14, 2013

My First Live Shot

I will never forget my very first live shot.  It was for an NBC affiliate in a medium size market.  The story was a light-hearted one – a local museum in a historic district that was opening its doors after being closed for many years.  Quite honestly I don’t know that the viewers could get past my high-pitched Minnie Mouse voice (obviously from nerves) to listen to the story.  I also remember we lost our signal to our live shot just moments before the anchor was to introduce me and the station was screaming at my photographer on the phone to dial in on another number.  He didn’t have a pen or paper so he was in turn screaming at me to remember the number.  I was clearly nervous about going live for the very first time in just a few minutes (that is if my photographer and the engineer back at the station were able to fix the problem) that I knew I couldn’t remember my own phone number at the time.  I handled the problem by finding a stick and literally writing the number in the dirt.  And in just the nick of time, the problems were fixed and there I was on live television doing my first live news report.

I can humbly share with you that by the time I left the news industry, my voice had lowered probably 3 octaves;  doing live newscasts and live reports in the field were as familiar as brushing my teeth. I was an investigative reporter and anchor and I was no longer getting those “fluff” stories,  as we refer to them in the business.  My experiences in the newsroom afforded me many opportunities.  I worked with and learned from some of the best in the news industry.  I covered stories that will forever be a part of history – like the day I covered George W. Bush in the Sarasota school on September 11, 2001 and was one of the first reporters to share the news with the world that America was under attack.  I learned to be creative, work on very tight deadlines and adapt to change quickly.  All of these experiences have brought me to this career path, to this website and to writing this blog.

With more than 15 years’  experience in the media,  I am excited to be where I am right now – helping my clients gain positive exposure, create effective and targeted marketing and advertising campaigns and dominate the on-line world largely in part to social media marketing.  We are a solutions-oriented agency (obviously, when we don’t have pens on us, we will just take notes with a stick in the sand).  We are incredibly creative.  And we are results driven.

We hope you will continue to follow our blog posts and of course “like” us on Facebook –  And we hope you will consider letting MC PR Agency share with you how we can improve your business through our services.


  • Plain and simple, Maria and her team at MCPR Agency will make you look great!  For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us.  They keep us updated on current trends and ensures that our brand is consistent in all marketing efforts. Everything from our social media content, advertisements, press releases, brochures and of course our beautiful magazine has that same clean and elegant flow.  They’re so easy to work with, quick turnaround and they make your brand look good in the process.

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • MC PR & Marketing did an amazing job getting started on marketing my medical practice!  The staff is incredibly creative, attentive and detail oriented.  Their level of knowledge and customer service is second to none!  I always feel like I’m their most important client!  Their recent marketing campaign proved to be very successful for my practice and we received several leads – proven ROI!

    • Dr. Stratis Lagoutaris
    • Podiatry Associates of Florida
  • Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, and more to come in 2018.

    As one of Northeast Florida’s premier local home builders, we greatly appreciate the assistance and expertise from MC Public Relations and Marketing and look forward all future projects together.

    • Scott Dennis, President
    • Artisan Homes
  • I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable.  Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost.  Highly recommended!

    • Mike
    • Tampa
  • Recently I had a competing builder visit one of our models and he loved our magazine.  He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part of public relations and sometimes on a moment’s notice.  I can’t tell you the times I’ve sent a request late one day and find the beautiful results waiting in inbox the following morning.  This is the kind of quality service you can expect with MC PR & Marketing. You couldn’t ask for a better agency to partner with.  

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • …Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal.  From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the month. Maria and her team are an essential, integral part of our continued success (sometimes we forget she’s not an actual employee of Aria Homes!), and we are grateful for her keen eye, expertise, and unwavering commitment to our growth and success.

    • Irina Johnson, President
    • Aria Homes
  • As someone who has an extensive background in marketing and advertising, I am pretty selective when it comes to hiring an agency to represent my listings. MC Public Relations & Marketing is delivering incredible results. People continue to make references to my real estate listings and a lot of the buzz is being generated from my social media marketing which MC Public Relations & Marketing is handling. They have incredible sense of how to market, where to market and what to market. And the results show, this team is exceptional!

    • Maria Pappas
    • The Legends of Real Estate
  • I want to express my appreciation to you and your staff for the exceptional value you have added to YCC’s efforts to increase the community awareness of our services. Through your focused approach, our social media connections have increased multiple times from the volume they were at when we began working with your agency approximately eighteen months ago. This increase has directly produced donations and visits to our campus by interested members of our community. Thank you for your professionalism and for the commitment you demonstrate to helping YCC.

    • Greg Steele, President/CEO
    • Youth Crisis Center
  • …I’ve known Maria Chrissovergis for a number of years, and consider her to be the best of the best in Public Relations. Maria has worked directly for me as well as in consulting positions. She understands our industry and how to leverage media exposure in a purposeful way…

    • Glenn Layton, Managing Partner
    • Glenn Layton Homes &
      Builder of the HGTV Smart Home 2013
  • It has been a pleasure working with Maria and her marketing team over the past few years. The MC Public Relations & Marketing team of highly motivated and talented staff have created some of the most productive and successful digital and print media for our projects that I have experienced in years. I am most appreciative of the team’s complete understanding of the real estate business including, both the new homes and existing home sales and marketing. Maria and her team’s combined knowledge and experience in real estate public relations, marketing and sales puts them in a unique position as a PR and Marketing agency.

    We are thankful for their creative ideas and most of all for the success we have experienced on our projects. We look forward to a continuing relationship as we bring new projects to the market.

    • Timothy G. Shea, President
    • Shea Properties, Inc.

Let’s tell your story together. Web design, brand development, social & traditional marketing, we live for this stuff!