Blog

Jan 20, 2014

Big Brother is watching you on Pinterest!

Social media sites were originally set up as a place for people to connect.  But as their audiences grew, marketers jumped on the opportunity to capture some of that traffic and put their products in front of the eyes of millions.  Through time these social sites have altered how you view their sites, what you view and made it as easy as possible for marketers to get their message to you.

Pinterest just changed their site as well to assure people are just a click away from finding what they want and being able to make a purchase.  It’s similar to the approach Facebook took Fall of 2013 when they created the “Last Actor” program.  The “Last Actor” takes the last several actions a person makes on Facebook and puts that in the user’s newsfeed.  For example, if you “like” a high school friend’s picture on Facebook, that friend’s updates will stay in your newsfeed for several days.  Pinterest no longer has “categories” for people to choose from; you used to be able to choose photography, fashion, pets, children, art, etc.  Now Pinterest relies on your last “searches” and “clicks” to pull up content on your main page they think you would be interested in viewing.  For example, because MC PR Agency managed the marketing and public relations for the HGTV Smart Home, my page has lots of content from HGTV.

So how does this affect how you market on Pinterest?

  • Pinterest is one of the most popular social media sites with a very strong female audience. Make sure your content speaks to the female audience and is visually appealing – pictures sell!  And now you want “clicks” more than ever!
  • Try to make your content very broad based – if you can provide a variety of content, the likelihood your content will be viewed increases.
  • The game changer here is to get people to “click” on your content, so that way without the user probably realizing it, your content will continue to pull up on their main page.  But that also means your competition will more than likely pull up too!  So make sure your content is more impressive!

The good news here is “repins” don’t play into this new algorithm.  It’s all about what someone is “clicking” on.  So make your content “click-worthy”.  Happy Pinning!

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Testimonials

  • I applaud MC PR & Marketing for providing our organization with Public Relations assistance to build media public pressure to make changes. It worked! We were on every major TV network, publication, radio station and podcast. They are experts!

    • S. Field
  • “We are so thankful MC PR & Marketing was referred to us. The agency got our branding 1000% right! We love everything they did for our company and look forward to our continued partnership.”

    • Anna Brown – CEO
  • We’ve worked with several different agencies and MC PR & Marketing as THE BEST! They are extremely responsive to our needs and have helped us drive traffic into our business in a short amount of time AND sustain that traffic.

    • Meaghan Sandoval
  • I have worked with Maria Chrissovergis and her team since early 2017.  They do an excellent job in creating content that is meaningful to our prospects. Maria has a keen sense of how to drive a public relations campaign and has been extremely successful in getting us published multiple times. We have recommended MC PR & Marketing to several business colleagues and will continue to do so.

    • Karen Zander, Broker at 97 Park
  • Plain and simple, Maria and her team at MCPR Agency will make you look great!  For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us.  They keep us updated on current trends and ensures that our brand is consistent in all marketing efforts. Everything from our social media content, advertisements, press releases, brochures and of course our beautiful magazine has that same clean and elegant flow.  They’re so easy to work with, quick turnaround and they make your brand look good in the process.

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • MC PR & Marketing did an amazing job getting started on marketing my medical practice!  The staff is incredibly creative, attentive and detail oriented.  Their level of knowledge and customer service is second to none!  I always feel like I’m their most important client!  Their recent marketing campaign proved to be very successful for my practice and we received several leads – proven ROI!

    • Dr. Stratis Lagoutaris
    • Podiatry Associates of Florida
  • Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, Residentnews.net and more to come in 2018.

    As one of Northeast Florida’s premier local home builders, we greatly appreciate the assistance and expertise from MC Public Relations and Marketing and look forward all future projects together.

    • Scott Dennis, President
    • Artisan Homes
  • I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable.  Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost.  Highly recommended!

    • Mike
    • Tampa
  • Recently I had a competing builder visit one of our models and he loved our magazine.  He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part of public relations and sometimes on a moment’s notice.  I can’t tell you the times I’ve sent a request late one day and find the beautiful results waiting in inbox the following morning.  This is the kind of quality service you can expect with MC PR & Marketing. You couldn’t ask for a better agency to partner with.  

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • …Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal.  From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the month. Maria and her team are an essential, integral part of our continued success (sometimes we forget she’s not an actual employee of Aria Homes!), and we are grateful for her keen eye, expertise, and unwavering commitment to our growth and success.

    • Irina Johnson, President
    • Aria Homes

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