Social media sites were originally set up as a place for people to connect. But as their audiences grew, marketers jumped on the opportunity to capture some of that traffic and put their products in front of the eyes of millions. Through time these social sites have altered how you view their sites, what you view and made it as easy as possible for marketers to get their message to you.
Pinterest just changed their site as well to assure people are just a click away from finding what they want and being able to make a purchase. It’s similar to the approach Facebook took Fall of 2013 when they created the “Last Actor” program. The “Last Actor” takes the last several actions a person makes on Facebook and puts that in the user’s newsfeed. For example, if you “like” a high school friend’s picture on Facebook, that friend’s updates will stay in your newsfeed for several days. Pinterest no longer has “categories” for people to choose from; you used to be able to choose photography, fashion, pets, children, art, etc. Now Pinterest relies on your last “searches” and “clicks” to pull up content on your main page they think you would be interested in viewing. For example, because MC PR Agency managed the marketing and public relations for the HGTV Smart Home, my page has lots of content from HGTV.
So how does this affect how you market on Pinterest?
The good news here is “repins” don’t play into this new algorithm. It’s all about what someone is “clicking” on. So make your content “click-worthy”. Happy Pinning!