Blog

Mar 01, 2017

Get ready for Facebook marketing in 2017!

Facebook, the “godfather” of 21st century social media, remains among the most powerful online marketing tools. Much of Facebook’s staying power lies in its ability to change and adjust to user needs.  Last year saw Facebook evolve like never before by introducing AI bots and live videos. This year, you can bet these new technologies will expand their features and become more relevant. So how can you prepare for a new year of Facebook marketing?

To fully take advantage of Facebook for marketing purposes, develop an active presence on Messenger. Facebook introduced chatbots, which allows artificial intelligence (AI) to converse with users via its Messenger program. It’s likely that Facebook will expand its widely-used advertising programs to chatbots. If this happens, your company could advertise and sell directly in a potential customer’s Messenger inbox. Before you can truly profit from this hypothetical tactic, your professional Facebook account should engage with customers in Messenger as well as on its page. In our last blog, we established that a “relatable” online identity increases sales. If you have someone consistently logged-in to your account, ever-ready to respond to customer requests, you’ll win a lot of brownie points with your customers.

Facebook added a HUGE new feature with its live videos. We have all seen live videos occupy our timelines, and occasionally our headlines. In 2017, look for Facebook Live to introduce more bells and whistles and work out its kinks. These new tools will most likely make it easier to edit and develop video playback. When your company uses Facebook Live, it gives your customers immediate access to your organization in a unique way. Imagine performing a virtual walkthrough of an open house, hosting a Q&A with your CEO, or announcing the launch of a new product— immediately beaming to your customers’ phones.

Our job as marketers requires us to use every tool available to promote our clients, making every update to tools available on Facebook vital for us at the Maria Chrissovergis Public Relations Agency. Keep your business up-to-date on the latest marketing trends by getting in touch with us. Click that contact button above to see how we can help you achieve your business goals for 2017!

Testimonials

  • I applaud MC PR & Marketing for providing our organization with Public Relations assistance to build media public pressure to make changes. It worked! We were on every major TV network, publication, radio station and podcast. They are experts!

    • S. Field
  • “We are so thankful MC PR & Marketing was referred to us. The agency got our branding 1000% right! We love everything they did for our company and look forward to our continued partnership.”

    • Anna Brown – CEO
  • We’ve worked with several different agencies and MC PR & Marketing as THE BEST! They are extremely responsive to our needs and have helped us drive traffic into our business in a short amount of time AND sustain that traffic.

    • Meaghan Sandoval
  • I have worked with Maria Chrissovergis and her team since early 2017.  They do an excellent job in creating content that is meaningful to our prospects. Maria has a keen sense of how to drive a public relations campaign and has been extremely successful in getting us published multiple times. We have recommended MC PR & Marketing to several business colleagues and will continue to do so.

    • Karen Zander, Broker at 97 Park
  • Plain and simple, Maria and her team at MCPR Agency will make you look great!  For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us.  They keep us updated on current trends and ensures that our brand is consistent in all marketing efforts. Everything from our social media content, advertisements, press releases, brochures and of course our beautiful magazine has that same clean and elegant flow.  They’re so easy to work with, quick turnaround and they make your brand look good in the process.

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • MC PR & Marketing did an amazing job getting started on marketing my medical practice!  The staff is incredibly creative, attentive and detail oriented.  Their level of knowledge and customer service is second to none!  I always feel like I’m their most important client!  Their recent marketing campaign proved to be very successful for my practice and we received several leads – proven ROI!

    • Dr. Stratis Lagoutaris
    • Podiatry Associates of Florida
  • Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, Residentnews.net and more to come in 2018.

    As one of Northeast Florida’s premier local home builders, we greatly appreciate the assistance and expertise from MC Public Relations and Marketing and look forward all future projects together.

    • Scott Dennis, President
    • Artisan Homes
  • I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable.  Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost.  Highly recommended!

    • Mike
    • Tampa
  • Recently I had a competing builder visit one of our models and he loved our magazine.  He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part of public relations and sometimes on a moment’s notice.  I can’t tell you the times I’ve sent a request late one day and find the beautiful results waiting in inbox the following morning.  This is the kind of quality service you can expect with MC PR & Marketing. You couldn’t ask for a better agency to partner with.  

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • …Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal.  From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the month. Maria and her team are an essential, integral part of our continued success (sometimes we forget she’s not an actual employee of Aria Homes!), and we are grateful for her keen eye, expertise, and unwavering commitment to our growth and success.

    • Irina Johnson, President
    • Aria Homes

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