Facebook, the “godfather” of 21st century social media, remains among the most powerful online marketing tools. Much of Facebook’s staying power lies in its ability to change and adjust to user needs. Last year saw Facebook evolve like never before by introducing AI bots and live videos. This year, you can bet these new technologies will expand their features and become more relevant. So how can you prepare for a new year of Facebook marketing?
To fully take advantage of Facebook for marketing purposes, develop an active presence on Messenger. Facebook introduced chatbots, which allows artificial intelligence (AI) to converse with users via its Messenger program. It’s likely that Facebook will expand its widely-used advertising programs to chatbots. If this happens, your company could advertise and sell directly in a potential customer’s Messenger inbox. Before you can truly profit from this hypothetical tactic, your professional Facebook account should engage with customers in Messenger as well as on its page. In our last blog, we established that a “relatable” online identity increases sales. If you have someone consistently logged-in to your account, ever-ready to respond to customer requests, you’ll win a lot of brownie points with your customers.
Facebook added a HUGE new feature with its live videos. We have all seen live videos occupy our timelines, and occasionally our headlines. In 2017, look for Facebook Live to introduce more bells and whistles and work out its kinks. These new tools will most likely make it easier to edit and develop video playback. When your company uses Facebook Live, it gives your customers immediate access to your organization in a unique way. Imagine performing a virtual walkthrough of an open house, hosting a Q&A with your CEO, or announcing the launch of a new product— immediately beaming to your customers’ phones.
Our job as marketers requires us to use every tool available to promote our clients, making every update to tools available on Facebook vital for us at the Maria Chrissovergis Public Relations Agency. Keep your business up-to-date on the latest marketing trends by getting in touch with us. Click that contact button above to see how we can help you achieve your business goals for 2017!