2017 was a good year. Marketers were able to easily dominate the social media platforms and reach thousands of consumers through engaging posts and an occasional paid boosted post here and there. And while everyone is scrambling to crack the code on the new Facebook algorithms, there’s really only one thing to do to ensure your social media content is being seen by your intended audience – pay for Facebook ads. Let’s face it. Facebook marketing is actually very cost effective. It allows you to drill down your exact target demographic, geographic area and pinpoint special interests. When you compare spending a couple of hundred dollars a month on Facebook ads to some more costly (and likely less effective) traditional marketing like print ads, radio and TV commercials, it’s really a no-brainer.
Sure, we marketing experts will continue to work on organic reach while ensuring our clients’ content is populating the news feed of social media platforms. But, if you haven’t allocated marketing dollars for social media ads, you may want to reconsider.
Here are a couple of examples from existing MC PR & Marketing clients:
A Facebook ad posted this month for a client hosting a city-wide event garnered 145 “shares” and reached 12,866 people, 7,223 of which were paid for with a mere $40 “boost”.
Another client reached nearly 2,000 people in one day with just a $20 “boost” and received 3 leads they were able to track from the Facebook post.
Which leads us to our last tip: When boosting posts or paying for Facebook ads, try to create content that has a call to action. And encourage traffic to your website by providing a link. Check your Google analytics to see if the date of your Facebook ad increased traffic to your site to confirm your investment worked.
We know that social media marketing can be intimidating and time consuming. Our digital marketing team at MC PR & Marketing is ready to partner with your organization to reach your target audience through cost-effective marketing programs with a strong message. Give us a call, we’re ready to help!
