Blog

Aug 21, 2013

One Bad Apple…

Have you ever loved a brand or product so much you would never even consider trying their competitor?  You are so loyal.  You are their dream customer.  You are the type of customer who also talks about their product, brand or service because if you could give up your day job and work for them making less money but have a lifetime supply of their product you would JUMP at the opportunity.  And then…you have that experience.  The type of experience that just devastates you because up until now it was the perfect relationship.

As I consult with companies to help them improve their brand or image I sometimes find the one bad apple.  It’s not always a person (although more often than not it is).  It could be a company policy that takes a loyal customer to the antithesis.  And beware!  If they were that loyal they are now holding a mega-phone in Times Square telling their story about YOU!

When putting together a Public Relations program for our clients, MC PR encourages them to look at their company from the outside and step into the shoes of their client.  Most employees are so far in to the daily grind that they lose perspective of what is important; and what is important is whatever is important to the client.

I always love to use the “Ritz Carlton Experience” as the goal for customer service.  I will never forget the first time I stayed at a Ritz Carlton and I asked an employee where the restroom was.  She literally walked me into the lobby, down the hall, through the bar and opened the door to the ladies restroom.  Now that is customer service.

Encourage your employees to review your customer policies, customer service and over all experience.  You can pay high dollar for a high profile PR agency to help you promote your brand but you might as well take that investment to Vegas if all your apples aren’t just perfect!

apples

Testimonials

  • I applaud MC PR & Marketing for providing our organization with Public Relations assistance to build media public pressure to make changes. It worked! We were on every major TV network, publication, radio station and podcast. They are experts!

    • S. Field
  • “We are so thankful MC PR & Marketing was referred to us. The agency got our branding 1000% right! We love everything they did for our company and look forward to our continued partnership.”

    • Anna Brown – CEO
  • We’ve worked with several different agencies and MC PR & Marketing as THE BEST! They are extremely responsive to our needs and have helped us drive traffic into our business in a short amount of time AND sustain that traffic.

    • Meaghan Sandoval
  • I have worked with Maria Chrissovergis and her team since early 2017.  They do an excellent job in creating content that is meaningful to our prospects. Maria has a keen sense of how to drive a public relations campaign and has been extremely successful in getting us published multiple times. We have recommended MC PR & Marketing to several business colleagues and will continue to do so.

    • Karen Zander, Broker at 97 Park
  • Plain and simple, Maria and her team at MCPR Agency will make you look great!  For Glenn Layton Homes, it’s so important for the clean architectural design of our homes to be reflected as our brand and without a doubt that’s what MC PR & Marketing provides for us.  They keep us updated on current trends and ensures that our brand is consistent in all marketing efforts. Everything from our social media content, advertisements, press releases, brochures and of course our beautiful magazine has that same clean and elegant flow.  They’re so easy to work with, quick turnaround and they make your brand look good in the process.

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • MC PR & Marketing did an amazing job getting started on marketing my medical practice!  The staff is incredibly creative, attentive and detail oriented.  Their level of knowledge and customer service is second to none!  I always feel like I’m their most important client!  Their recent marketing campaign proved to be very successful for my practice and we received several leads – proven ROI!

    • Dr. Stratis Lagoutaris
    • Podiatry Associates of Florida
  • Maria Chrissovergis and team has helped Artisan Homes tremendously in all areas of our PR and marketing ventures. Along with aiding in design elements of our website, marketing collateral material and visual branding. MCPR has helped us in spreading the true meaning of Artisan Homes to The Florida Times Union, Amelia Island Chamber, Residentnews.net and more to come in 2018.

    As one of Northeast Florida’s premier local home builders, we greatly appreciate the assistance and expertise from MC Public Relations and Marketing and look forward all future projects together.

    • Scott Dennis, President
    • Artisan Homes
  • I can say, 110% certainty, that Maria, Jennifer, Anastasia and the rest of the MCPR team are patient, enthusiastic, and knowledgeable.  Their guidance helped me take my online and social media marketing to the ‘next level’, and without their help, I can honestly say that I would have been lost.  Highly recommended!

    • Mike
    • Tampa
  • Recently I had a competing builder visit one of our models and he loved our magazine.  He asked how come they didn’t have something like this and I replied, because they don’t have MC PR & Marketing! Being a boutique custom home builder, it’s necessary to have a team that gives you every essential part of public relations and sometimes on a moment’s notice.  I can’t tell you the times I’ve sent a request late one day and find the beautiful results waiting in inbox the following morning.  This is the kind of quality service you can expect with MC PR & Marketing. You couldn’t ask for a better agency to partner with.  

    • Katrina Watkins, Sales and Marketing Broker
    • Glenn Layton Homes
  • …Our experience working with MC Public Relations & Marketing has been nothing short of phenomenal.  From discussing branding and marketing strategy, to sales training and event coordination, every element of our campaign was handled perfectly, so much so that after going “live” in April, we signed our first three clients before the end of the month. Maria and her team are an essential, integral part of our continued success (sometimes we forget she’s not an actual employee of Aria Homes!), and we are grateful for her keen eye, expertise, and unwavering commitment to our growth and success.

    • Irina Johnson, President
    • Aria Homes

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